How an accounting firm serving construction and real estate added $126k a year in new clients in 60 days
$126k
new annual revenue
3
new clients
88
leads
15.35×
return on ad spend
In late 2024, a regional accounting firm in Victoria that works with construction and real estate businesses wanted to grow. It has three partners, and an average client is worth $45,000 a year. The goal was 2–3 new high-value clients a quarter, but relying on referrals made new work unpredictable.
Before
New clients came in waves
There was no predictable way to win new clients.
No advertising in place
The firm had never invested in digital advertising.
Hard to find on Google
Competitors dominated the search results.
A crowded market
Other accounting firms were targeting the same industries hard.
What we did
Google Ads aimed at the right firms
- Targeted high-intent searches
- Showed ads only in the firm's local area
- Ad copy that led with construction and real estate expertise
- Call-only ads, so prospects could ring straight from Google
Landing pages that pre-qualify
- Built on our proven page structure
- Testimonials and case studies from similar businesses
- A form that checked revenue, staff numbers and intent to switch accountants before a call was booked
- Trust signals: awards, CPA certifications and client satisfaction results
Only real leads
- Checked every lead against the criteria before outreach
- Filtered out spam and low-quality enquiries
- Tracked phone calls back to the channel they came from
- Connected Google Analytics, the CRM and the ad accounts in one place
Follow-up that turns leads into clients
- Automated email follow-up
- Lead scoring based on behaviour and intent
- Reminders for prospects who hadn't booked yet
- Prep material before each consultation
After
$126,000 a year in new recurring revenue
3 new clients, averaging $42,000 a year each
88 leads, 12 of them qualified as high value (by revenue, staff numbers and decision-making role)
15.35× return on ad spend over the 60 days, and higher again over each client's lifetime
Cost per new client: $2,736
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