Case Studies

$8M+ in sales from Google Ads

Victorian home improvement company

Over 2.5 years: up to $500k a month in sales and 5 record sales months in a row. Conversions up 239% while cost per conversion fell 68%.

$126k a year in new clients in 60 days

Accounting firm serving construction & real estate

3 new clients worth $126k a year, from 88 leads. 15.35× return on ad spend, at $2,736 per new client.

E-Commerce – Beauty Products

Achieved 89% revenue growth in 3 months (A$29,779 → A$56,254) by restructuring Google Ads campaigns. Improved ROAS from 3.94 to 4.42 while reducing cost per conversion and tripling their 30% growth target through strategic SKU segmentation and Performance Max optimisation.

E-Commerce – Galaxy Projector

Turned flatlined Google Ads performance into £532,459 revenue (609% increase) in 3 months. Improved ROAS by 53% and reduced cost per conversion by 28% through shopping feed optimisation, keyword scaling, and search campaign restructuring.

E-Commerce – Supplements

Turned a global supplement brand's deteriorating Google Ads into profitable growth with 83.7% ROAS improvement (2.7 → 4.96). Increased revenue by $183,361 within one month through strategic feed optimisation, campaign segmentation, and health industry compliance.

Lead Gen – Chiropractic Clinic

Took a chiropractic clinic from zero leads to 60 leads per month in Newcastle. Reduced cost per lead to $25.42 (63% below market average), acquired 3 new clients in the first week, and successfully defended against competitor brand bidding through strategic campaign optimisation.

Lead Gen – Online Education

Improved a global online education provider's lead generation, with 150% more leads using only 32.7% more spend. Achieved 11.8x ROAS and $315,000 monthly revenue through geo-segmented campaigns and strategic keyword restructuring across 8 countries.