Galaxy Projector - E-commerce
A fast-growing eCommerce brand in the home galaxy projector space had found early traction through Facebook ads. Hungry for scale, they launched Google Ads internally, but performance flatlined. Without proper Shopping feed optimization or search strategy, they were burning budget with minimal return. That's when they partnered with us to turn things around.
Before
Low Quality Search Traffic
The search campaign was attracting unqualified clicks, users who were unlikely to convert, draining ad spend with little return.
Poorly Optimized Shopping Feed
Titles too generic, missing keywords, inconsistent formatting hurting visibility and CTR.
Missed Keyword Opportunities
Several profitable keywords had low impression share, meaning they weren't showing up enough to drive consistent revenue.
Inexperience with Google Ads
Without deep platform knowledge, the in-house team lacked the systems and structure needed to scale efficiently and profitably.
What we did
Feed Optimization
- Optimized titles, description, categories, and images for Shopping relevance
- Enhanced feed quality to align with top converting search terms
High-ROAS Keyword Scaling
- Identified hidden high-performing keywords with low impression share
- Created dedicated campaigns and increased budgets for maximum exposure
Negative Keyword Implementation
- Added filters to exclude irrelevant traffic
- Blocked low-intent terms like "cheap" or "DIY" to improve overall traffic quality
Search Campaign Restructure
- Rebuilt search strategy to focus on purchase-intent queries
- Removed poorly performing keywords and ad groups
Product Page Optimization Guidance
- Recommended key content and structure changes to improve trust and clarity
- Resulted in a 0.7% increase in conversion rate across core products
After
After our changes
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