Coffee Machines - E-commerce
An eCommerce retailer in the premium coffee machine market was heading into Black Friday, their biggest sales period of the year with serious doubts. Their Google Ads performance had tanked under a previous agency, and poor campaign structure left them missing out on high-intent traffic. With time running out and revenue at risk, they reached out to us for a last-minute rescue mission, and we delivered.
Before
Underperforming P Max Campaign
Their PMax campaign had one asset group, no segmentation, no product images, and relied solely on feed-based ads, severely limiting performance.
Not Utilizing All of Google's Features
They weren't using sitelinks, promotions, structured snippets, or any of Google's key extensions, cutting off vital real estate and performance levers.
Lack of Product & Brand Strategy
Selling globally recognized brands, the account lacked structure to separate branded from generic traffic, leading to wasted spend and poor conversions.
Peak Season Pressure
With Black Friday fast approaching, the business needed results fast or risk missing their biggest sales month of the year.
Before we started
What we did
Rebuilt Performance Max with Full Assets
- Created multiple asset groups based on audience insights and performance
- Used high-quality product images, promotional overlays, video assets, and headlines
- Deployed all available Google ad extensions to maximize ad real estate and CTR
Brand-Specific Shopping Campaigns
- Built dedicated campaigns for high-value, globally recognized brands
- Allowed us to control spend, messaging, and bidding strategy for each brand
Product Segmentation by Top Performers
- Identified best-selling SKUs and grouped them into their own campaigns
- Enabled tighter bidding control and more precise budget allocation
Aggressive Negative Keywording
- Excluded thousands of irrelevant terms unrelated to their key brands and products
- Prevented bleed from generic traffic and protected ROAS
Conversion Tracking & Feed Optimization
- Audited conversion tracking setup to ensure accuracy
- Optimized product feed with better titles, categories, and product types
Partway through
After
After our changes
Find out where your next $1M of work is coming from.
Book a 30-minute Quote Pipeline Audit. We'll look at your business and where your next jobs could come from, and show you what we'd do. You can use it with or without us.