Supplements - E-commerce

83.7%

ROAS Increase

$183,361

Revenue Increase

4.96

Final ROAS

81.5%

Conversion Increase

A dominant player in the global supplement space, this eCommerce brand had built a strong reputation through multichannel sales and loyal customers. But behind the scenes, their Google Ads performance was deteriorating, months of barely breaking even, despite significant ad spend. After their previous agency failed to turn things around, they partnered with us to rebuild their campaigns from the ground up and return to profitable, scalable growth.

Before

Diminishing Google Ads Performance

Despite being an established brand with strong multichannel sales, the client's Google Ads campaigns were barely breaking even.

Poor Shopping Feed Structure

Titles too generic, missing keywords, inconsistent formatting hurting visibility and CTR.

Poor Campaign Structure

Overly broad campaigns grouped all products together, wasting spend and hiding top-performers.

Ad Disapprovals & Limited Visibility

Health claims triggering Google's policy filters, leading to restricted delivery or shadow bans.

Before we started

Supplements Google Ads performance before optimization showing barely breaking even

What we did

Feed Optimization

Refined product titles, descriptions, and replaced blurry images for increased visibility and CTR
Adjusted pricing and promotional strategies to strengthen ad rank and relevance

Analytics Review

Conducted deep audits into wasted spend and opportunities
Set up better tracking across product types and campaign categories

Campaign Segmentation

Broke down campaigns into tightly themed segments
Enabled more accurate bidding and budget allocation by performance tier

Compliance Alignment

Worked within the platform's health industry restrictions without compromising performance
Kept messaging compliant while still driving urgency and value

After

ROAS increased by 83.7% from 2.7 to 4.96

Revenue increased by $183,361, from $231,000 to $414,000 even with slightly reduced ad spend

Smart segmentation and feed optimization drove high-converting traffic at scale

Turned a stagnating account into a high-performing asset within one month

Positioned the brand for sustainable long-term scaling in a tough, regulated industry

After our changes

Supplements Google Ads performance after optimization showing 83.7% ROAS increase and $183,361 revenue growth

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