Chiropractic - Lead Generation
A local chiropractic clinic in Newcastle was facing a sharp decline in organic bookings. With no previous experience running Google Ads, they launched campaigns in-house, but struggled to generate results. As competitors aggressively bid on their brand name, traffic slipped away and costs climbed. That's when they partnered with us to create a high-impact, conversion-focused advertising strategy.
Before
Zero Inbound Leads
After losing momentum in organic traffic, their new Google Ads campaigns failed to generate leads, leaving them without any consistent source of new bookings.
Expensive Market Conditions
With local competition driving up ad costs, the average lead in this market came at a steep $70+ making profitability difficult to achieve without a refined strategy.
Competitors Bidding On Them
Local competitors were actively targeting the clinic's business name in their own ads, siphoning off high-intent traffic and poaching potential clients.
Inexperience with Google Ads
Without proper structure or targeting, the in-house campaigns lacked the quality and relevance needed to compete effectively.
What we did
Brand Campaign Implementation
- Launched a dedicated campaign to defend their brand name and reclaim traffic from competitors
- Outbid rivals on branded searches to ensure visibility when prospects searched the clinic by name
Landing Page Optimization
- Designed a clean, mobile-optimized landing page focused on trust, clear CTAs, and appointment bookings
- Improved page speed, readability, and added social proof to increase conversion rates
Hyper-Themed Campaign Structure
- Built tightly grouped ad campaigns targeting high-intent, local keywords
- Used precise match types and ad copy tailored to patient pain points and urgency
Extensive Keyword Research
- Identified high-performing local search terms with strong booking intent
- Focused on terms that signaled active interest, such as "chiropractor near me"
After
After our changes
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