Beauty Products - E-commerce
A fast-growing eCommerce brand in the beauty products space was pushing for aggressive revenue growth, but their Google Ads account was holding them back. Bloated campaigns, poor segmentation, and a lack of clarity around what was driving performance left their team frustrated and stuck. With a goal to grow revenue by 30% in just 90 days, they partnered with us to rebuild their Google Ads engine from the ground up, and we delivered.
Before
Bloated, Underperforming Campaigns
Their Google Ads account was cluttered with generic campaigns and poorly segmented SKUs, leading to wasted spend and unclear performance data.
Lack of SKU-Level Targeting
Top-performing products weren't isolated or prioritized. This meant no budget control, no data clarity, and weak signals to Google's algorithm.
Low Conversion Focus
The creative assets and ad copy lacked CRO intent, leading to low-quality clicks and poor conversion rates.
Stagnant Revenue & Scaling Plateau
Despite consistent ad spend, revenue had flatlined. The team knew growth was possible, but lacked the technical roadmap to unlock it.
Before & After Results
What we did
Restructured Performance Max by SKU
- Built individual PMax campaigns around product types
- Grouped asset groups by intent and buyer journey
- Used high-quality creative with CRO intent including lifestyle images and overlays
Built Branded + Generic Shopping Campaigns
- Launched shopping campaigns for high-volume branded queries
- Ran parallel generic campaigns to capture non-brand traffic
- Controlled budget by keyword intent and product line
Hyper-Specific Product Segmentation
- Separated best-sellers for tighter budget control
- Allocated budget strategically across top/mid-tier SKUs
- Optimized by ROAS performance and SKU-level profit margins
Aggressive Negative Keywording
- Excluded thousands of irrelevant terms unrelated to their key brands and products
- Prevented bleed from generic traffic and protected ROAS
Conversion Tracking & Feed Optimization
- Audited conversion tracking setup to ensure accuracy
- Optimized product feed with better titles, categories, and product types
After
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