How a Victorian home improvement company made $8M+ in sales from Google Ads
$8M+
in sales from Google Ads over 2.5 years
Up to $500k
in sales a month
5
record sales months in a row
−68%
cost per conversion
A Victorian home improvement company had been with its previous agency for years. Results were steady, but growth had stalled, and they felt they were leaving work on the table in a crowded market. They brought us in to grow sales from Google Ads.
Before
Steady leads, but not enough
Leads came in steadily, but not at the volume the business needed to grow.
A website that undersold the work
The website and landing pages looked dated and didn't reflect the quality of the products.
A crowded market
Dozens of competitors were bidding for the same customers.
Ad spend not pulling its weight
The old campaigns were poorly set up, so each lead cost too much.
What we did
Rebuilt the landing pages
- Used our conversion framework
- Built for phones first, with trust signals up front
Split campaigns by product and suburb
- A campaign for each product type
- Budget focused on the suburbs most likely to buy
- Every campaign shows its own results, so we could tune quickly
Bid on lead quality
- Grouped campaigns to control the budget precisely
- Adjusted bids using lead quality and conversion data
Fixed the tracking
- Found and fixed gaps in conversion tracking
- Tracked phone calls as well as form enquiries
After
$8M+ in sales from Google Ads over 2.5 years
Up to $500k a month in sales, with 5 record sales months in a row
Monthly conversions up from 43 to 146 (+239%)
Cost per conversion down from $495.75 to $158.72 (−68%)
Conversion rate up from 1.18% to 4.08%
Monthly ad spend rose only slightly, from $21,317 to $23,173
Google Ads results, July to November 2024
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