Dev Agency - Lead Generation
In late 2023, a skilled developer agency specializing in web and mobile applications was facing a major roadblock in scaling. Despite a strong portfolio and technical expertise, their lead generation strategy was inefficient and expensive with leads costing over $500 and very few converting. After deciding to scrap their old campaigns entirely, they partnered with us to rebuild their paid search approach from the ground up, aiming to drive qualified leads at sustainable costs and re-ignite their growth trajectory.
Before
Inconsistent Lead Flow
No predictable system for attracting new clients.
No Effective Digital Strategy
Previous Google Ads efforts had failed, poor quality +$500 leads.
Low Visibility in Search
Generic campaigns and saturated keywords kept them hidden from ideal clients.
Wasted Budget
Lack of segmentation and targeting led to poor-quality traffic and inefficient spend.
Before & After Results
What we did
Geo-Targeted Campaign Build
- Created region-specific campaigns aligned with priority growth markets
- Enabled tailored messaging and more efficient budget allocation
Keyword & Intent Strategy
- Replaced broad, expensive terms with high-converting mid-intent keywords
- Focused on service-specific queries for better lead quality
Budget Reallocation
- Shifted budget to top-performing campaigns and paused underperformers
- Optimized spend based on conversion potential and market size
CRO-Driven Landing Pages
- Designed custom landing pages per service line to improve user flow
- Increased lead conversion rate while maintaining lower CPC
After
Find out where your next $1M of work is coming from.
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